Table of Contents

​Essential Seller Scripts

These scripts are for engaging with new seller leads. Be sure to personalize these so your personality, service, and tone can shine through. These will also work great for any seller lead source, just remember to change the reference to wherever they submitted the request.

New Seller Lead Engagement

New Seller Lead 1

Subject: [Area] Home Value 

Thank you for contacting me through [SOURCE]. I am in the process of gathering the information that you requested. In the meantime, feel free to view my website to find comparable MLS listings in the area at [WEBSITE URL].  

I’ll be in touch shortly to provide the information you requested and answer any other questions you may have. In the meantime, you'll be receiving an email with a login and password so you can access my website and view comparable home prices and market data. 

Please don't hesitate to reach out with any questions. Thank you!

New Seller Lead 2

Subject: [First Name]?  

Hi there, I just received your request (via [SOURCE]) about your home in [AREA/CITY].  How can I help?  My name is ______ and I'm a realtor with ______.   

I’ll be in touch shortly to provide the information you requested and answer any other questions you may have. Thank you very much!

New Seller Lead 3

Subject: [Area] Home Value 

Hi there, I just received your request (via about your home in {{Contact City}}.  How can I help?  My name is ______ and I'm a realtor with ______. 

What did you think of the market evaluation for your home? A little high, too low?

New Seller Lead 4

Subject: [First Name]? 

I received your request from and wanted to see if you had any questions about your home’s market evaluation?  I’m a local agent with _______. 

Sometimes these evaluations come in a little high, and sometimes they come in low so I just wanted to get your perspective and see if you had any questions that I can help you with?

New Seller Lead 5

Subject: [First Name]? 

I just saw your request come through from and wanted to take a minute and send you a quick note... 

Most of my clients and friends have tried one (or more than one) automated property evaluation website to get an estimated value of their home in today's market.  While the instant gratification is nice, I've found that it really takes a person to take a closer in order to provide you a much more accurate understanding of what your home would be worth in today's market with a custom home evaluation. It's a service I provide all my friends and clients, whether you’re just looking or ready to list this week. 

If you feel this would be helpful, or if I can answer any other questions, please let me know.

Seller Lead Re-Engagement

Seller Re-Engagement 1

Subject: Hi [First Name]… 

A few homes just sold in your area and it’s likely changed the value of your home.  Can I send you an updated estimate of its value?

Seller Re-Engagement 2

Subject: Comparable Properties 

You had recently inquired about the value of your home and I wanted to touch base.  Assuming you are still considering listing your property, I wanted to help provide some comparable homes that have recently sold.  

 Please see the attachment on this email with more detailed information regarding comps in your area. Let me know what questions you have!

For the above email, deliberately forget to add the attachment (but make sure you have one to send in case they respond and ask for it!)
Seller Re-Engagement 3

Subject: [Month] Home Sold Report 

Happy [day of week]... 

Since [MONTH] is officially in the books, I thought it may be of interest to see how many homes sold in [AREA] in [MONTH], what they sold for, and how long it took them to sell. This report is based on residential homes (no condos) and they are all "re-sale" meaning I did not include any new construction. 

If you have any questions about the below, or if you are considering selling this year and are open to a conversation, please let me know. I'm happy to help!

For the above email, pull the report from your MLS, and attach it to the email.
Seller Re-Engagement 4

Subject: Hi [First Name]… 

A few months back, you were researching the market value of your home on [ADDRESS]. Because so much has changed, would it be of value to receive a new, REVISED market valuation report? – Simply reply back with "Yes". It's free with no obligation. 

Your home could be worth way more than you think!

Seller Re-Engagement 5

Subject: Revised: Your Home's Market Evaluation Quick question... 

A while back, you were interested in understanding the current market value of your home.Since we are well on our way into the year, would it be helpful to provide your homes current valuation as we head into the spring season? If that would be helpful, just reply back to this email and I'll put together a revised CMA (comparative market analysis). 

I'm happy to do this for you whether you are thinking about selling your home this year or not, but if you are selling soon please let me know so that I can do a more in-depth report. Your home may be worth way more than you think!

Additional Seller Scripts

These scripts are for specific scenarios based on your contact's actions. Feel free to customize these and tailor them to your contacts behavior or circumstances.

How to Save a Search on Your Website

Did you know you can save searches on my website?  This will allow you to save your search criteria and run the search with one-click, so you can see comparable homes in your area. 

To save a search, once you enter your search criteria, just click the Save Search button in the top right. To run your search to see if there are any new properties that match your criteria, click on your name in the top right, and select Saved Searches.  

Then just click Run to run a property search with your saved search filters. It’s that easy!Let me know if I can help!

If No Comparable Listings to Send

Hey, I just wanted to drop you a line and let you know I’ve been keeping my eye out for comparable listings that match your home.  If anything hits that market that I think you’ll want to see, I’ll be sure to send it over.  

If there’s anything else I can do, please let me know.

Thank you very much!

For the above email, add your expertise to explain why there are so few listings that match their home's criteria.
Your Contact Unsubscribed

I noticed you unsubscribed from my emails, and I just wanted to ask why?  Was I emailing you too often?  Or was the content not quite right?  Did I miss the mark?  

Either way, I will be sure to stop sending you emails, however if you simply wanted different or less frequent information, please let me know, so I can tailor the content and timing to your needs.  

In the meantime, feel free to visit my website for up-to-date listings and market info in your area.

Thank you very much.

Your Lead Unsubscribed Right Away

I noticed you unsubscribed from my emails and property alerts, was this your intention? 

The buying or selling process takes a long time.  My goal is to determine, if possible, where you are at in this process because I assume you don’t need me right now but down the road you might have questions.  Would it be OK if I continue to send you listings so you can search on your own time?

Opt-in Email (with instructions for them to re-subscribe)

Thank you for getting back to me.  To opt back in to receive property alerts and market data from me, simply click the link below to change your email settings: 

<INSERT LINK HERE>(just click the buttons next to “subscribe” and then click Update) 

 Thanks again!

This link will be your Market Leader website URL, with /mytools/#email-settings after the .com part. For example, if your website URL is, then you would make the link If the consumer is not logged into your website, it will ask them for their login and password here, so you may want to let them know to look for that email - just in case.
Contact Already Has an Agent 1

I noticed that when you registered you stated you are currently working with another agent to help you find a home. I know that I work hard for my clients so if your agent is also working hard for you then that’s great!  You should stick with that person.  

If not I would love to talk with you to see if we would be a better match. If you would like us to contact you then email back the best contact # and what is the best time to call. Or you can reach us anytime at XXX-XXX-XXXX.

Contact Already Has an Agent 2

You indicated you are already working with an agent, but if you aren’t under contract, we should talk about what needs aren’t currently being met that has you online searching. 

Is there a good time for us to talk?

Contact Already Has an Agent 3

I noticed that when you requested a CMA, you indicated you are currently working with another agent to help you sell your home. The last thing I want is to step on anyone’s toes. 

However, if you checked that box by mistake, I’d be more than happy to send a valuation for your property. If that’s the case, simply reply to this email, or give me a call at XXX-XXX-XXXX. 

Thank you very much!

How did we do?

Seller Engagement

Opening and Discovery Scripts