Table of Contents

Engage Your Way to the Top

Here are the email and phone scripts from the webinar, "Engage Your Way to the Top." Click here to learn how to add these as Quick Text templates you can store in your system.

Automated Welcome Email

Hello, my name is ______, with ______. You’re signed up on my website, and I wanted to introduce myself and let you know there is a real person behind this website. You can use this login and password below to access all of the listings on the MLS.

 If you have any questions at all, please don’t hesitate to ask. Thank you!

New Buyer Lead - Phone Call

"Hi, this is _______ from ________. You were looking at properties on my website, and I wanted to introduce myself. Tell me a little about your experience with the search process so far. If you are like most people I have talked with, this entire process can be pretty confusing. How long have you been looking online? What has helped you? What hasn’t?"

New Buyer Lead - Voicemail

"Hi, this is ___________ from ____________. You were online looking at homes on my website and I just wanted to introduce myself. If you are like most people I have talked with, this entire process can be pretty confusing, and so I’d love to chat briefly with you to answer questions and get a better idea of your needs.

Give me a call back at xxx-xxx-xxxx. 

I look forward to hearing from you."

New Buyer Lead - Email

Subject: [First Name]?

 Thank you for registering on my website.  You should have already received a welcome email with your login information, so you can see all properties directly from the MLS. 

Buying or selling a home can be an overwhelming process, so I’m here to help; if you have any questions at all, please don’t hesitate to ask. 

I look forward to helping you achieve your real estate goals!

New Seller Lead - Phone Call

"Hi, this is ___________ from ____________.  You inquired about the value of a home on <source>, so I just wanted to reach out and introduce myself, and let you know I’m preparing your valuation. What were you looking to find with this value? Were you hoping to find a specific value?"

New Seller Lead - Voicemail

"Hi, this is ___________ from ____________. You inquired about the value of a home on <source>, and I was calling to introduce myself. I’m preparing your valuation, but I’d love to chat with you to get a little more information, and see what were you looking to find with this value, or if you were hoping to find a specific value. Give me a call back at xxx-xxx-xxxx.

I look forward to hearing from you."

New Seller Lead - Email

Subject: [First Name]?  

Hi there, I just received your request (via <source>) about the home in [AREA/CITY].  How can I help?  My name is _____ and I'm a realtor with _____. I’ll be in touch shortly to provide the information you requested and answer any other questions you may have. 

P.S. I’m going to send you an email with a login and password to my website, so you can browse up-to-date MLS listings, hassle free.

New Seller Lead - CMA Follow-up Email

Subject: Your [Area] Home Evaluation  

I sent you a copy of the market value report that I worked up for you in the mail to be sure that you got a copy.  Have you received it yet?  

What did you think of the market value? – A little high, too low?   

If you have any additional information to share about the house that may impact the value I would be happy to revise it for you, just give me a call or send me an email.

Seller Lead - Re-Engagement Email

Subject: Hi [First Name]… 

A few homes just sold in your area and it’s likely changed the value of your home. 

Can I send you an updated estimate of its value?

Seller Lead - Re-Engagement Email

Subject: Hi [First Name]… 

A few months back, you were researching the market value of your home on [ADDRESS]. Because so much has changed, would it be of value to receive a new, REVISED market valuation report? – Simply reply back with "Yes". It's free w/no obligation.

 Your home could be worth way more than you think!

Email Asking for Their Phone Number

Subject: Help me help you 

I am missing your phone number in your account. By providing your phone number you can give me chance to provide the best possible service, and make buying your dream home even easier! It only takes a few seconds to update your account, or you can simply reply to this message. 

Thank you very much!

You can hyperlink text in this email to quickly drive contacts to your website, where they can add their phone number. Simply add /mytools/#my-account to the end of the URL, and it will take contacts directly into their account settings.

How did we do?

Re-Engagement Scripts

​Initial Response Scripts

Contact