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Add a Facebook Pixel

You can add your Facebook pixel ID to your Market Leader system, so you can measure the effectiveness of your Facebook ads and improve targeting.

To get started, click on Website from your admin menu.

Then select Custom Analytics in the menu on the left. Here is where you can add your Facebook pixel ID. Once you've pasted the ID into the field, be sure to click Save.

You only need to add your pixel ID to your Market Leader website, not the actual pixel code.

Get Your Pixel ID

To get your Facebook pixel ID, log into your Facebook Business account. Then click on the hamburger menu (≡) in the left column, and then click the All Tools link. From here, select Events Manager.

If you already have a pixel on other websites, then you'll just need to get that pixel ID. If you don't already have a pixel, you'll need to create one.

If you already have a pixel, we recommend using the same pixel for your Market Leader website to help grow your audience. The only exception would be if your other websites have a drastically different focus (e.g. commercial vs. residential).
Already Have a Pixel ID

Once you're in your Events Manager, you'll see your pixel ID displayed. Just copy that ID and paste it into your Market Leader system.

Don't Have a Pixel ID

If you don't already have a Pixel set up, you will see this overview page. Click Connect Data to continue the process of creating a new one.

You will be prompted to select a new data source, you will want to select the Web option, then click Connect.

Next, you will be prompted to name your Pixel. Once you've done that, select Create Pixel.

Then, you will want to add your website URL and click Check.

Once the system has checked your URL, you will want to select Next.

Next, the system will recommend you select the option Conversions API and Meta Pixel, then you can select Next.

Now, you will be taken back to the Events Manager where you can see your Pixel ID on the right, this is the code you'll need to copy and paste into your Market Leader system.

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