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Contact Data Enrichment

When you get a new HouseValues, Leads Direct, or website lead, Market Leader will retrieve additional data to enhance your leads’ contact information, if there's data available. This increased your opportunity to connect, and enables you to have more meaningful conversations with your leads.

We can retrieve 3 types of data: 

  • Contact Phone Number: A mobile phone number (if one is not provided)
  • Contact Address: An address associated with that lead 
  • Address Insights: Additional property insights associated with the address we retrieved (or in the case of HouseValues, the address they provided) 
This data is provided by Accurate Append and SmartZip, and is not available for all addresses and phone numbers. 

Contact Phone Number

If we can find a phone number match, we’ll automatically add it to new HouseValues, Leads Direct, and website leads. ML-sourced phone numbers will be clearly marked with an "ML Sourced" badge in the contact details.

Contact Address

When you get a new lead from Leads Direct, Network Boost, or your website, Market Leader will automatically enrich that lead with a home address, if available. If an address is available for the lead, it will appear in the Contact Details Page in three places: 

  • the Address Insights Widget 
  • in the Details tab (if the address was retrieved by Market Leader, you'll see a “ML Sourced” badge next to it)
  • the HomeIntel tab (once a HomeIntel report has been sent)
All Market Leader leads that have an address (including enriched leads) will automatically start receiving HomeIntel reports from you each month. Learn more about HomeIntel

Address Insights

When an address is added to a new lead (or for new HouseValues leads), Market Leader will retrieve extra property data for that lead, if it’s available. These property insights allow you to have smarter conversations with your leads and position yourself as the expert they're looking for.

Insights may include:  

  • Last listing price 
  • Last listing date 
  • Last sold price 
  • Last sold date 
  • State of mortgage 
  • Available equity 
  • Length of residency

Address Insights Widget

If your contact provided an address or Market Leader has sourced one for you, this address will display in the Address Insights widget. If your contact has two addresses, the most recently added one will display in this widget. If no address was found, this widget will not appear at all.  

When a contact's first HomeIntel report is sent to them, you'll also detailed HomeIntel insights here.

Address Insights will include icons, and when data is available for the contact’s address, up to 4 icons will display in the Address Insights Widget. If no insight data is found, no icons will appear in the widget.

Category

Icon(s)

Description

Time in Residence

Time since the property last sold. 

Available Equity

Low Equity = availability equity is <20% of property valuation 

 

Medium Equity = available equity is ≥20% and <50% of property valuation 

 

High Equity = available equity is ≥50% of property valuation 

State of Mortgage

Note of Default: Recent default on loan 

 

Under Water: The loan value is great then the purchase price 

 

Free & Clear: The loan value is equal to the purchase price 

How to use this information

The way you use this information will be unique to how you like to establish a relationship and nurture your leads. Agents use this information in a lot of different ways including: 

  • Enroll Them to HomeIntel Reports: All Market Leader leads with an address can automatically receive HomeIntel reports from you each month. Learn more
  • Quick access to address info: Quickly/easily reference the address info when following up with your lead.
  • Understand the lead: See if they local or out of state, get insight on purchasing power/motivation, get insight on what type of home they might want, or when they may be looking to sell.
  • Start a conversation: Curate your questions based on what you know about their current home - location, features, nearby amenities, etc. What might the lead be looking for? What are their priorities?
  • Suggest Relevant Listings: Research the address and send comparable listings. Fine-tune their listing alert based on their current home's features.
  • Nurture as a seller lead: If they own the property, position yourself to be their future listing agent. Send CMAs and helpful information about selling (try the Long Term Seller campaign). Share your insights and expertise about their area.
  • Nurture as a buyer lead: If they rent the current property, position yourself to be their future buyer's agent. Send helpful information about buying (try the Long Term Buyer or Rent vs. Buy campaigns). Share your insights and expertise about their area.
  • Send direct mail: Send marketing postcards/snail mail to their address. Add them to a direct-mail campaign (try Seller Gorilla Marketing). Put them on campaign that is most relevant to them and their situation.
  • Prioritization: On average, a property is more likely to transact the longer it’s been owned and the more equity an owner has. 

FAQ

Where does this data come from?

This data is provided by Accurate Append and SmartZip.

Why don’t all my new leads have these insights? 

Not all leads have an address or address insights because it was not provided by the lead at time of registration, or Market Leader was not able to identify an address associated with the information that the lead provided. 

Can I get these insights on all my contacts? 

Currently, we only retrieve Address Insights for new leads from the following sources: Leads Direct, HouseValues, Network Boost, and your website.  

How up to date is this data? 

Addresses are retrieved once (at the time of lead delivery), but insights are refreshed on a monthly basis. 

How did we do?

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