Table of Contents
Leads Direct Lead Experience
What does a Leads Direct lead experience before they are delivered to you? Having this context can be helpful in planning your follow up approach and ultimately converting the lead into a client.
It Starts With a Search
A person searches online for properties in your purchased city.
They See an Optimized Ad for Your Website
Your website appears in the top search results as an ad on Google, Bing, or other top search engines.
Your Website
Clicking the ad sends them directly to your Market Leader website - making the leads exclusive to you!
Registration
After viewing 2-3 properties on your website, the lead is required to register with their name and email (phone number optional) or they can use Google or Facebook to log in.
Lead Meets System
Your CRM captures the lead details, adds them to an email nurture campaign, and tracks the leads website activity and property views.
An automated welcome email is sent from you at the time of registration. The email asks about their interest in that specific property (or guide), points them to your website to browse more listings and lets them know you have created a listing alert for them.
Note: You can edit the Welcome Email under Account > Email Settings and Templates.
Welcome Email: Leads Direct/ Registered on Website
Lead Delivery
Next up, the lead is delivered to your system. You get an alert that you have a new lead. (Where you receive this alert depends on your Activity Alert settings)
When you click on the lead’s name, you will be taken to their detail page. You can find the automated email in their Activity Feed tab.
Action Item: Check Lead Availability in Your Area
Check Lead Availability
Listing Alert Created (Automatic)
Next up, a listing alert is automatically created for your lead based on the property they clicked on. This means they will get regular emails with comparable listings that link back to your website.
You can find the system-generated listing alert in the “Alerts & Searches” tab on the lead’s details page. Here you can see all sent listing alerts, edit the alert settings, and add or remove alerts.
Added to a New Lead Nurture Campaign (Automatic)
Your new Leads Direct lead is also automatically added to the “New Lead Nurture: Leads Direct and Website (Multi-Channel)” campaign. This drip campaign is a series of text messages and plain text emails designed to look like they are coming directly from you. Each email and text asks basic follow-up questions about the lead’s preferences to prompt them to respond. This campaign has a 20% open rate!
When the lead responds, they are automatically removed from the campaign, and you get a Hand Raise alert so you can personally follow-up with them. Make sure you follow up!
Added to Monthly Newsletter Campaign (Automatic)
Your lead is also automatically added to your Monthly Newsletter campaign. We write this email newsletter for you every month, so your contacts get market updates and expert advice from you on a monthly basis. This newsletter does not require customization by you, but you are free to edit the content to better fit your local market or brand.
Stay in Touch
Follow-up with regular emails and add your lead to another drip campaign based on how they respond (try the Long Term Buyer/Seller campaigns or a Holiday Greeting campaign). Your lead may not be looking to buy or sell right away, but that’s okay. By responding quickly, asking the right questions and sending useful information, you’ve proven your value early, and if you stay in touch with regular emails, you can continue to show your local expertise and stay top of mind. That way when the time comes for them to buy or sell, they know exactly who to call.
