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​Initial Response Scripts

Your initial response to new leads is quite possibly the most important engagement step. These are initial response scripts maximizing your initial response, so you can impress new leads and get your relationship off to the right start

Automated Welcome Email Template

Hello, my name is ______, with ______. You just signed up on my website so I wanted to introduce myself and let you know there is a real person behind this website. 

You can use this login and password below to access all of the listings on the MLS. 

If you have any questions at all, please don’t hesitate to ask.

Happy Searching!

New Buyer Lead - Phone Call

Hi, this is _______ from ________. You were looking at properties on my website, and I wanted to introduce myself. Tell me a little about your experience with the search process so far. If you are like most people I have talked with, this entire process can be pretty confusing! How long have you been looking online? What has helped you?  What hasn’t?

New Buyer Lead - Voicemail

Hi, this is ___________ from ____________.  You were online looking at homes on my website and I just wanted to introduce myself.  If you are like most people I have talked with, this entire process is pretty confusing, and so I’d love to chat briefly with you to get an idea of your needs and your time frame so I can follow-up accordingly. Give me a call back at xxx-xxx-xxxx. 

I look forward to hearing from you.

New Buyer Lead - Email

Subject: [First Name]? 

Thank you for registering on my website.  You should have already received a welcome email with your login information, so you can see all properties directly from the MLS. 

Buying or selling a home can be an overwhelming process, so I’m here to help; if you have any questions at all, please don’t hesitate to ask. 

I look forward to helping you achieve your real estate goals!

New HouseValues.com Lead - Phone Call

Hi, this is ___________ from ____________.  You inquired about the value of a home on HouseValues.com, so I just wanted to reach out and introduce myself, and let you know I’m preparing your valuation. What were you looking to find with this value? Were you hoping to find a specific value?

New HouseValues.com Lead - Voicemail

Hi, this is ___________ from ____________. You inquired about the value of a home on HouseValues.com, and I was calling to introduce myself. I’m preparing your valuation, but I’d love to chat with you to get a little more information, and see what were you looking to find with this value, or if you were hoping to find a specific value. Give me a call back at xxx-xxx-xxxx.

I look forward to hearing from you.

New HouseValues.com Lead - Initial Email (Option 1)

Subject: [First Name]?  

Hi there, I just received your request (via HouseValues.com) about the home in [AREA/CITY].  How can I help?  My name is _____ and I'm a realtor with _____. I’ll be in touch shortly to provide the information you requested and answer any other questions you may have. 

P.S. I’m going to send you an email with a login and password to my website, so you can browse up-to-date MLS listings, hassle free.

Thank you!!

New HouseValues.com Lead - Initial Email (Option 2)

Subject: [Area] Home Value 

Thank you for contacting me through HouseValues.com. I am in the process of gathering the information that you requested. In the meantime, feel free to view my website to find all the current MLS listings in the area at [WEBSITE URL].  Here you can follow and save listings as they come on the market, as well as track home values in your area. 

I’ll be in touch shortly to provide the information you requested and answer any other questions you may have. In the meantime, you'll be receiving an email with a login and password so you can access my website and view comparable home prices and market data.

Please don't hesitate to reach out with any questions.

Thank you!

New 3rd Party Lead - Initial Email

Subject: [First Name]?  

I just received your note (via [lead source]) about the home on [123 Main Street] in [Enter City].  How can I help? My name is ______ and I'm with [lead source] and [company name]. 

P.S. I’m going to send you an email with a login and password to my website, so you can browse up-to-date MLS listings, hassle free.

Happy searching!

New 3rd Party Lead - Initial Email (Send From Other Email Address)

Subject: [First Name]?  

I just received your note (via [lead source]) about the home on [123 Main Street] in [Enter City].  How can I help? My name is ______ and I'm with [lead source] and [company name]. 

**I’m going to send you an email with a login and password to my website, so you can see all of the MLS listings without being hassled by a bunch of phone calls.  Happy searching! 

P.S. With so many emails going to junk folders, I want to make sure you hear from me, so I sent this from two different accounts - Apologies if you received this twice.

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