Table of Contents
Updated by Lauren Ramsey
Address Insights for New Leads
When you get a new lead from Leads Direct, HouseValues, Network Boost, or your website, Market Leader will retrieve extra property data for that lead, if it’s available.
We can retrieve 2 types of data:
- An address associated with that lead
- Insights associated with the address we retrieved (or in the case of HouseValues, the address they provided)
Insights may include:
- Last listing price
- Last listing date
- Last sold price
- Last sold date
- State of mortgage
- Available equity
- Length of residency
We retrieve this data when the new lead is delivered. If data is available for that lead, it will appear on the Contact Details Page in two places:
- in the Address Insights Widget
- in the Details tab
Address Insights Widget
If your contact provided an address or Market Leader has sourced one for you, this address will display in the Address Insights widget. If your contact has two addresses, the most recently added one will display in this widget. If no address was found, this widget will not appear at all.
When data is available for the contact’s address, up to 4 icons will display in the Address Insights Widget. If no insight data is found, no icons will appear in the widget.
Time in Residence
Time since the property last sold.
Low Equity = availability equity is <20% of property valuation
Medium Equity = available equity is ≥20% and <50% of property valuation
High Equity = available equity is ≥50% of property valuation
State of Mortgage
Note of Default: Recent default on loan
Under Water: The loan value is great then the purchase price
Free & Clear: The loan value is equal to the purchase price
Address Insights in Details Tab
On the Details tab, you can find more detailed information about the property address, like specific dates and prices.
If the address was retrieved by Market Leader, you will see a “ML Sourced” badge next to it. Addresses provided by the lead or inputted by you will not have this badge.
How to use this information
The way you use this information will be unique to how you like to establish a relationship and nurture your leads. Agents use this information in a lot of different ways including:
- Prioritization: On average, a property is more likely to transact the longer it’s been owned and the more equity an owner has.
- Introductory Calls: Curate your questions for your new contact based on what you already know about them. Does your contact have certain priorities based on what you know?
- Relationship-Building: Some drip campaigns are better suited for different property dispositions. Put your new contacts on campaign that is most relevant to them and their situation.
We can’t wait to see how you’re using Address Insights!
Where does this data come from?
This data is provided by Accurate Append and SmartZip.
Why don’t all my new leads have these insights?
Not all leads have an address or address insights because it was not provided by the lead at time of registration, or Market Leader was not able to identify an address associated with the information that the lead provided.
Can I get these insights on all my contacts?
Currently, we only retrieve Address Insights for new leads from the following sources: Leads Direct, HouseValues, Network Boost, and your website.
How up to date is this data?
Addresses are retrieved once (at the time of lead delivery), but insights are refreshed on a monthly basis.