These are the email scripts from the MDPP Class "99 Problems, but a Script Ain't One." In this class, we shared a bounty of phone call, text, and email scripts to get results – from new lead engagement, to re-engaging your sphere.


Here, you will find all of our favorite email scripts to engage with new leads, and re-engage contacts in your system:

Scripts for New Leads

These scripts are for engaging with new buyer leads. Be sure to personalize these so your personality, service, and tone can shine through.

New Buyer Lead

New Buyer Lead

New Buyer Lead

New Buyer Lead

These scripts are for engaging with new HouseValues.com leads. These will also work great for any seller lead source, just remember to change the HouseValues.com reference to wherever they submitted the request.

New Seller Lead

New Seller Lead

New Seller Lead

Scripts for Leads from Other Sources

These scripts are for engaging with new leads from other sources, such as Zillow, Trulia, Realtor, and open houses.

New Lead from Listing Portal

New Lead from Listing Portal

New Lead from Listing Portal - Offering a Listing Alert

Open House Lead - Had a Conversation

Open House Lead - No Conversation

Scripts for Re-Engagement

Buyer Re-Engagement

Buyer Re-Engagement

*For the above email, deliberately forget to add the attachment (but make sure you have one to send in case they respond and ask for it!)

Buyer Re-Engagement

Buyer Re-Engagement

Seller Re-Engagement

Seller Re-Engagement

*For the above email, deliberately forget to add the attachment (but make sure you have one to send in case they respond and ask for it!)

Seller Re-Engagement

Buyer OR Seller Re-Engagement

*For the above email, pull the report from your MLS and include it in the email

More Scripts for Re-Engagement

These scripts are for specific scenarios based on your contact's actions. Feel free to customize these and tailor them to your contacts behavior or circumstances.

How to Save a Search on Your Website

Market Insider Email

Contact Hasn't Been Back to Your Website

If No Listings to Send

Your Contact Unsubscribed

Your Lead Unsubscribed Right Away

Opt-in Email (with instructions for them to re-subscribe)

*This link will be your Market Leader website URL, with /mytools/#email-settings after the .com part. For example, if your website URL is www.MyWebsite.com, then you would make the link www.MyWebsite.com/mytools/#email-settings. If the consumer is not logged into your website, it will ask them for their login and password here, so you may want to let them know to look for that email - just in case.

Contact Already Has an Agent - 1

Contact Already Has an Agent - 2

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