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Market Leader 101 - Getting Set Up for Success
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Market Leader 101 - Customize Your Website
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Market Leader 101 - Working with Seller Leads
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Add or Edit the Communities You Serve
Communities served is a great way to boost SEO, while providing valuable neighborhood information for consumers. Community pages can be found in the Communities section of your website, and you can use widgets to showcase these pages. Learn how to add widgets
Add a Community
To add communities to your website, click on Communities Served in the website content menu.Then click Add Community.
From here, there are four steps to create a great community page:
- Community name*
- Community boundary*
- Community description*
- Community characteristics
- Community photos
- SEO settings
Community Name
First, enter the community name in the Name field. You can check the Primary Community box if you want to showcase this community in Communities Served widgets you add to your home page or custom pages. Learn how to add widgets
Community Boundary
Next, you'll need to create a boundary for your community. There are two different ways you can create a community boundary:
Zip Code
To add a zip code or neighborhood, simply start typing the zip code or neighborhood in the Area(s) box, and then select from the auto-fill menu.
If the neighborhood name does not appear in the auto-fill menu, you'll need to use a zip code or custom boundary. This usually happens because the specific neighborhood is not recognized by your local MLS.
Custom Boundary
To draw a custom boundary for your community, click the Draw on Map button. Then, click the Draw Community button and use your mouse to draw your custom boundary (you may need to zoom in on the map to create just the right boundary).
If you're not happy with your custom boundary, click the Redraw Community button to draw a new boundary.
Community Description
Once you've associated a geographic area, you'll need to add a short community summary, and a community description. The community summary should be a few words, and the description should provide great community information for consumers.
- What are some of the local landmarks or tourist attractions?
- Why would someone want to live here?
- What's your favorite thing about this community?
- Where's the best coffee shop or restaurant?
Be sure to add unique content here, and don't be afraid to use video, images, and links to other pages of your website, and external websites too!
Community Characteristics
Next, you can select community characteristics so consumers can learn even more about the area. You can check the boxes that apply to the community, or you can also add up to four of your own, custom characteristics too.
Custom community characteristics will only apply to the specific community where you added them.
Community Photos
Now you can add up to three photos to represent your community (we always recommend adding at least one community image). This can be a photo you've taken, or any professional image you own the rights to use. Simply click the Add Image link to upload a community photo.
For best results choose an image with a landscape orientation (horizontal), rather than portrait orientation (vertical).
SEO Settings
The last step is to add the SEO title and Meta Description for your community page, which is great for SEO! When you're finished, click Save. Learn more about SEO titles & descriptions
To edit an existing community click the edit icon () in the Actions column. To remove a community click the delete icon (
).
If Market Insider is available in your area, the default zip code will be the last zip code you entered in your communities served.
Additional Resources:
The Communities Served view enables you to manage a list of the areas that you cover as an agent. The communities you add will be listed on the home page or buy page of your website, depending on the website theme you're using. The Communities Served list links website visitors to specific information on a community.
Communities Served provide more relevant search results for your prospects. It allows them to better navigate your site to find properties in the neighborhoods and areas they want to specifically search.
You can choose any name for your Communities Served, with the following recommendation and restriction:
- Recommendation: For formatting reasons, we recommend using names with fewer than 20 characters.
- Restriction: Your Communities Served pages will not work correctly if you use special characters in the name, especially / and \.
You can add up to 31 zip codes to each Community Served.
Communities Served are always ordered alphabetically.
The Communities Served that you set up will also be the list of areas that can be searched using the Market Leader Search Widget. The list of areas will display in alphabetical order.
Below you will see an example of a Search Widget on the left. On the right, we have clicked on the drop down menu for "Area." This shows that "Capitol Hill" is the default area in the search widget.
Market Leader recommends adding a minimum of 15-20 Communities Served and no more than a maximum of 25. There is no limit to how many Communities Served you may add to your site, but more than 25 can negatively affect the formatting of your site.
Yes, you absolutely can add custom content to a Community Served page. In fact, Market Leader recommends that you add unique, informative, hyper-local information to each of your Communities Served page. This will increase the SEO value of your website and demonstrate your local expertise to potential clients. You can add custom content to a Community Served page either when you initially create it, or afterwards by editing it.
You can add the following types of content to the customizable section of your Community Served page:
- Images
- Custom Characters
- Emoticons
- HTML content
When you are creating, editing or adding a Community Served, you can add advanced content types by using the buttons highlighted in the screenshot below.
Searches will appear under your Communities Served depending on what your MLS displays and what is currently available on the market.
Your Communities Served will display listings from the zip/postal codes you selected. Listings will appear under your Communities Served depending on what your MLS displays and what is currently available on the market.
- Section Options
- Insert
- Insert After
- Duplicate
- Become Tab
- Design
- Remove
- View Source
- View Storage Format
Example
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Aliquam fermentum vestibulum est. Sed quis tortor.