This is Tracey's follow-up process from the webinar, "Agent Spotlight: Building a Million Dollar Pipeline with Tracey Todd," as well as his go-to scripts and subject lines, which are designed to generate a response and keep him top of mind.
Day 1
- New lead comes in
- Send introductory email
Seller Introductory Email
Day 3
- Check their engagement
- Send a quick CMA
You can send a quick CMA from your Pro system, and include active comps, as well as similar listings that have sold. Learn how
Day 6
- Check their engagement
- Setup a listing alert
- Send them an email explaining why
You can setup a listing alert for active comps, or you can choose pending & under contract properties to give your seller an idea of the activity in the market. Learn more about listing alerts
Listing Alert Email
Day 7
- Check their engagement
- Add to "First Campaign" OR
- Add to Seller group
When you add a contact to a group, they will automatically be added to any campaigns associated with that group. So if you add them to a Buyer group, just make sure that group is associated with the campaign. Learn more about groups & campaigns
After 6 Weeks
- Check their engagement
- Move contact to ‘Retry’ status
- Add to “Re-Engage Campaign”
After Another 6 Weeks
- Check their engagement
- Move contact to ‘Cold’ status
- Add to “Annual Leads Campaign" which includes the "Life Alert Email"
Additional Resources
- Email Quick Text
- Customize Your Email Signature
- Send an Email to Contacts
- Create a Custom Campaign
- Contact Groups
- Contact Status
Example
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