Network Boost Lead Experience

What does a Network Boost lead experience before they are delivered to you? Having this context can be helpful in planning your follow up approach and ultimately converting the lead into a client. Want to learn how to sign up for Network Boost? Click here for more information!

It Starts With a Scroll

A person in one of your purchased cities scrolls through their Facebook or Instagram.  

They See an Ad for One of Your Listings 

In their feed, they click on an ad for one of your active listings, sold listings, or a buyer’s guide. These ads are created by Market Leader and are tested and optimized to attract the most clicks. If you don't have any listings, the ad will feature your office's listings or other MLS listings.

Auto-Filled Form

The lead is asked if they want to receive information from a local real estate expert on properties in their area. When they click next, Meta (the parent company for Facebook and Instagram) auto-fills the lead’s contact information (name, email, phone number) into a form, so all the lead needs to do is click submit.  

Confirmation Screen

Lead is informed that a local expert will be reaching out to them with more information, and they are given a link to your website.  

Automated Email

An automated welcome email is sent from you. The email varies slightly based on the type of ad they clicked, but it asks about their interest in that specific property (or guide), points them to your website to browse more listings and lets them know you have created a listing alert for them.  

Note: You cannot edit the automated email. The email and the automated valuation are generated by Market Leader and are specially designed to call out the specific ad the lead clicked and drive traffic to your website. 

Welcome Email: Active Listings Ad 

Welcome Email: Sold Listings Ad 

Welcome Email: Buyer’s Guide Ad 

Lead Delivery

Next up, the lead (and their highly accurate contact info) is delivered to your system. You get an alert that you have a new lead. (Where you receive this alert depends on your Activity Alert settings) 

When you click on the lead’s name, you will be taken to their detail page. You can find the automated email in their Activity Feed tab. 

Listing Alert Created (Automatic)

Next up, a listing alert is automatically created for your lead based on the property they clicked on. This means they will get regular emails with comparable listings that link back to your website. (Note: Leads who clicked on the buyer’s guide ad do not get a listing alert) 

You can find the system-generated listing alert in the “Alerts & Searches” tab on the lead’s details page. Here you can see all sent listing alerts, edit the alert settings, and add or remove alerts. 

Added to a New Lead Nurture Campaign (Automatic)

Your new Network Boost lead is also automatically added to the “New Lead Nurture: Network Boost (Multi-Channel)” campaign. This drip campaign is a series of text messages and plain text emails designed to look like they are coming directly from you. Each email and text asks basic follow-up questions about the lead’s preferences to prompt them to respond. This campaign has a 20% open rate! 

When the lead responds, they are automatically removed from the campaign, and you get a Hand Raise alert so you can personally follow-up with them. Make sure you follow up!  

Added to Monthly Newsletter Campaign (Automatic)

Your lead is also automatically added to your Monthly Newsletter campaign. We write this email newsletter for you every month, so your contacts get market updates and expert advice from you on a monthly basis. This newsletter does not require customization by you, but you are free to edit the content to better fit your local market or brand. 

Stay in Touch

Follow-up with regular emails and add your lead to another drip campaign based on how they respond (try the Long Term Buyer/Seller campaigns or a Holiday Greeting campaign). Your lead may not be looking to buy or sell right away, but that’s okay. By responding quickly, asking the right questions and sending useful information, you’ve proven your value early, and if you stay in touch with regular emails, you can continue to show your local expertise and stay top of mind. That way when the time comes for them to buy or sell, they know exactly who to call.