Seller Engagement

Automated Welcome Email Template

Hello, my name is ______, with _____________. You just signed up on my website so I wanted to introduce myself and let you know there is a real person behind this website. If you have any questions at all, please don’t hesitate to ask. 

Happy Searching!

The automated welcome email will ONLY be sent to contacts that register on your website. If you get seller leads from other sources (e.g. HouseValues, Zillow, Listings-to-Leads) they will not receive the welcome email - you'll have to manually send it to them after your initial response.

Initial Response - Option 1

Subject: [First Name]?  

Thank you for your home value request on [source]. I’m on the road right now, so I’ll email your customized home valuation as soon as I am back in the office.  Is there anything you’d like to tell me about your property as I create it? I’ll also drop a copy off at your house sometime this week. Thanks again for your interest in the value of your home. 

You can also use my website to see homes that are currently on the market at [website URL]. To get access, I’ll sign you up with an account for my site, and I’ll send you your login and password shortly.

Initial Response - Option 2

Subject: [Area] Home Value  

Thank you for contacting me through <INSERT LEAD SOURCE>. I am in the process of gathering the information that you requested. In the meantime, feel free to view my website to find all the current MLS listings in the area at <WEBSITE URL>.  Here you can follow and save listings as they come on the market, as well as track home values in your area. 

I’ll be in touch shortly to provide the information you requested and answer any other questions you may have. In the meantime, you'll be receiving an email with a login and password so you can access my website and view comparable home prices and market data.  

Please don't hesitate to reach out with any questions. Thank you!

Initial Phone Call

Hello, my name is ______, with _____________. You inquired about the value of your home on [SOURCE], so I just wanted to reach out and introduce myself, and let you know I’m preparing your valuation. 

What were you looking to find with this information? Were you hoping to find a specific value?

Subject: [First Name], comparable properties with one click 

You recently inquired about the value of your home, so I took the liberty of creating a customized search for comparable properties. If you click the link, it’ll take you to properties that match your home’s criteria so you can get an idea of how much they’re on the market for. 

[URL] Since my website updates frequently, I recommend bookmarking this URL so you can see the most up-to-date comps.Also, what did you think of the market evaluation for your home? A little high, too low?

You recently inquired about the value of your home, so I took the liberty of creating a customized search for comparable properties. 

If you click the link, it’ll take you to properties that match your home’s criteria that are pending or under contract, so you can get an idea of the movement in your market. 

[URL] Since my website updates frequently, I recommend bookmarking this URL so you can see the most up-to-date comps.Also, what did you think of the market evaluation for your home? A little high, too low?

To get this URL, you'll have to save a search (as a consumer on your website), then run that search. That will generate a specific URL for these properties.

Subject: [Topic] information for you 

A lot of my seller clients have questions on [topic], so I thought I’d share my [custom page title] with you – It has tons of great information on [topic]. 

[URL] If you have any questions (on any topic), please don’t hesitate to ask – I’m here to help!Thank you very much.

Community Page

Subject: Market Information for [First Name]  

Did you know I have market, neighborhood, and local school information on my website?   

Most of my listing clients find this information incredibly helpful during their search, so I wanted to be sure you had the link: [Insert Link to Community Page]  

Listing Alert for Secondary Contact

Subject: Question for you, [First Name]

 I’ve set you up to receive automated listings twice a week, so you can see comparable properties as they hit the market. Do you have a [partner/spouse/sibling/parent] that you’d like to receive these property emails as well? That way you can both receive the same comps, and you can discuss the movement in your market to decide the right time to list. 

If so, I just need their name and email address. 

As always, don’t hesitate to call or email me if you have any questions.Thanks!

 They Aren't the Legal Property Owner

Subject: Hi [First Name]… 

You inquired about the value of the property at [address], and I noticed you’re not the owner of the home – Did you inquire for a friend or relative? Or are you possibly in the market for a similar property? I’m here to help in any way I can, so simply reply to this email and let me know how I can be of assistance. 

Don’t hesitate to call or email me if you have any questions.Thanks!

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Buyer Engagement Scripts

​Essential Seller Scripts

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