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Personalizing and Activating a Marketing Email Footer

You have a powerful marketing platform within your Market Leader system, and the emails sent from this area have their own special signatures (aka footers) designed to showcase your brand.

The good news is you can customize one email footer that will be included on every email you send from the Marketing Center (including campaigns). Here’s how…

To find available email footer designs, hover over the Marketing tab and select Manage Designs from the menu.

Select Design Library and Email Footers and deselect the other categories.

When you find a design you want to work with, click the image for that design and you’ll be taken to the detail page for that piece.

Click the Personalize button to customize it and make it your own using the Marketing Design Editor.

Learn how to personalize a design.

Edit your email footer to fit your brand. Keep in mind that all our footer templates are designed to be mobile responsive, so making significant changes may affect responsiveness. Try to pick a design that doesn’t need much tweaking and use the Preview button to test your changes.

When you have finished personalizing your footer design, you’ll need to save it. From within the Design Editor click the Save button. Name your design and click Save. 

Click the Exit button to exit the editor.

Once you’ve saved your footer design, you have the option to activate it. Activating your email footer design will include it on every email you send from the marketing center, including campaign emails.

To activate your footer design simply click the checkbox that says Activate this email footer.


A warning message will appear to let you know that this footer will replace the footer you currently have active. Click Yes.

Your footer is now active! You’ll see the box is now checked and if you click Back to Search, you’ll see a green Active label on your new footer.


Activation Rules

You can only have one footer active at a time. When you check the “Activate” checkbox on a new footer, it will deactivate (uncheck the box) on your previous footer  

You must always have an active email footer. The “Activate” checkbox cannot be un-checked. You must check the box on a new footer to change your active footer.  

You cannot delete an active footer. You must activate a different footer in order to delete your old one.

You cannot activate an un-personalized email footer. You must personalize and save in order to activate a footer design. 

Your Marketing Email Footer appears on all emails sent from the Marketing Center. That includes one-off email designs and campaign emails. This footer/signature is designed to showcase your brand and look balanced with marketing email designs. When your final email is sent it will be CAN-SPAM compliant and include unsubscribe links.

Your Email Signature in your Email Settings appears on all personal emails you send, as well as your automated welcome emails and templates. This footer/signature is designed to be more personal and informal for direct contact with individual contacts. Think personal email vs. marketing platform.

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