Table of Contents

Buyer Engagement Scripts

These are scripts for engaging with new buyer leads, as well as with links to drive them back to your website. Today’s online buyer has access to endless information on the internet, so getting them to your website is the first crucial step for successful engagement. 

Automated Welcome Email Template

Hello, my name is ______, with _____________.

You just signed up on my website so I wanted to introduce myself and let you know there is a real person behind this website. If you have any questions at all, please don’t hesitate to ask.  

Happy Searching!

Initial Response

Subject: [First Name]? 

Thank you for registering on my website. You should have already received a welcome email with your login information, so you can see all properties directly from the MLS.   

Buying or selling a home can be an overwhelming process, so I’m here to help; if you have any questions at all, please don’t hesitate to ask. I look forward to helping you achieve your real estate goals!  

Thank you very much!

Initial Response - Leads from Other Sources

Subject: [First Name]?  

I just received your note (via [lead source]) about the home on [123 Main Street] in [Enter City].  How can I help? My name is ______ and I'm with [lead source] and [company name].  

P.S. I’m going to send you an email with a login and password to my website, so you can browse up-to-date MLS listings, hassle free. Happy searching!

Initial Phone Call

Hello, my name is ______, with _____________. You were looking at properties on my website, and I wanted to introduce myself. Tell me a little about your experience with the search process so far.  

If you are like most people I have talked with, this entire process can be pretty confusing! How long have you been looking online? What has helped you? What hasn’t?

Subject: [First Name], your search just got way easier 

I noticed you were looking for homes in [area] around [price], so I took the liberty of creating a search for you. If you click the link, it’ll take you to properties that match your criteria so you can browse properties as they hit the market. 

[URL] Since my website updates frequently, I recommend bookmarking this URL so you can truly search with one click and see the most up-to-date listings. If you’re criteria changes, let me know so I can update your search link.Happy hunting!

You Dropped the Ball - Buyer

Subject: It's been too long, [First Name] 

I can’t believe I haven’t touched base with you lately. How've you been? How’s your home search going? Some new homes hit the market this week and I thought of you. Would you like me to send you the info?

Subject: [Topic] information for you 

A lot of my buyers have questions on [topic], so I thought I’d share my [custom page title] with you – It has tons of great information on [topic]. 

[URL] If you have any questions (on any topic), please don’t hesitate to ask – I’m here to help!Thank you very much.

Listing Alert for Secondary Contact

Subject: Question for you, [First Name] 

I’ve set you up to receive new listings twice a week, do you have a [partner/spouse/sibling/parent] that you’d like to receive these property emails as well? That way you can both receive the same properties and you can discuss which homes you like or don’t like. 

As always, don’t hesitate to call or email me if you have any questions.Thanks!

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Seller Engagement