Create and Manage Groups for Team Members

Groups are a way to organize your contacts so that you can easily identify those with similar traits or goals. For example, you may want to create a group for first time home buyers, long-term sellers, or past clients. Then, you’ll be able to easily sort and market to specific types of contacts; you can add groups to campaigns and marketing emails. Within a team account, you can add your contacts to your team members groups and they can add to yours.

Groups and Marketing

To make engaging with your contacts easy and effective, when you add a contact to a group, they will also be added to any campaign associated with that group. Similarly, if you add a contact to a campaign via a group, you will only be able to remove them from the campaign by removing them from the group. In other words, you can only remove a contact from a campaign in the same way they were added.

  • If you added them to a campaign individually, you'll remove them individually
  • If you added them via a group, you'll remove them from the group to remove them from the campaign
Marketing Automation

You can automate your marketing with groups by setting up default group assignments for specific contact types. In other words, you can automatically assign contacts to groups based on their type when they come into your system. For example, if you assign seller leads to be added to a specific group, then any new seller lead will automatically be added to your specified group, as well as any campaigns associated with that group.

If you add your contacts to a team members group and therefor, they receive the campaign associated with that group, your email signature will show at the bottom of the campaign as long as the contact is assigned to you.
3 Minute Video to Learn How!

Common Contact Types

Group Ideas

Suggested Campaigns


Buyers in (area name), Buyers (price range), Long-term buyers, First time home buyers

Buyer Gorilla Marketing, Long Term Buyer, First time home buyers, Website Buyer Visitor, Monthly Newsletter, Rent VS. Buy


Sellers in (area name), Sellers (price range), Long-term sellers, Short-term sellers

Seller Gorilla Marketing, Long Term Seller, Website Seller Visitor, Monthly Newsletter, Expired Listings,

Past Client

Past Clients, Referral Sources, Sphere of Influence

Monthly Newsletter, Holiday Greetings, Best Bet Home Improvements, Birthday Greetings, Purchase Anniversary, Seasonal Stay in Touch


Renters (area name), Renters (price range)

Rent VS. Buy, Monthly Newsletter

Personal Contact

PTA, Colleagues, Soccer Parents, Church Group

Monthly Newsletter, Holiday Greetings, Green Living Tips, Birthday Greetings, Purchase Anniversary, Seasonal Stay in Touch

Creating Groups

Creating a group is easy! First, select Manage Groups under the Contacts menu. In this Manage Groups view, you can see your groups, your teams groups, how many contacts are in each group, as well as which campaigns are associated with each group.

To create a group, simply enter a group name in the Create New Group field and click Save. Now you can start adding contacts.

Adding Contacts to a Group

There are several ways you can add a contact to a group.

  • While Adding a Contact
  • Contacts page
  • Contact Summary page
  • During an import
Adding a contact to a group will automatically add that contact to any campaigns associated with that group. For example, if you add Group A to the Monthly Newsletter campaign, then you add a contact to Group A, that contact will automatically be added to the Monthly Newsletter campaign.

1. While Adding a Contact

When you are manually entering a Contact into your system for the first time, you have the ability to select an existing Group for the individual contact. When adding a contact, scroll down to the Groups section. Here, you can make your group selections before saving the new contact.

2. All Contacts Page

The most popular way is to navigate to the Contacts home page by clicking the Contacts tab and selecting All Contacts from the menu. Then, click the check box next to each person that you want to add to the group, and click Bulk Update.

Click the Update Groups button, then choose Edit Records, and click continue.

From here, check the Groups or Campaigns box, and then select the group(s) you want to add. Then click the Update Now button.

Remember, by adding a contact to a group, they will be automatically added to any campaigns associated with that group.

3. Contact Page

You can also add a contact from their contact page. Simply click on a contact and click on Marketing Groups button. You’ll be able to see what groups, if any, this contact currently belongs to.

To add the contact to a group, click Marketing Groups. Mark the check box next to each group you want to add the contact to and then click Save.

4. During an Import

When importing contacts you will have the option, during the import process, of adding your imported contacts to a group. Applying a group label during the import process saves time by applying the same label to everyone in your import list.

 At step 2 of the import process you’ll see a drop down menu you can select, Add contacts to group. Click the drop down and select the group label you want applied. This group label will be applied to all of the contacts in your import file. Learn more about importing contacts.

Filter Contacts by Group

With your contacts in groups, you’ll be able to quickly filter your database to display contacts in specific groups, or contacts that aren't in any groups. Simply click the Filters button from your Contacts Dashboard, and select the group(s).

Your contact list will now show only those contacts in the selected group(s).

Remove Contacts from a Group

You can remove a contact from a group from the contact summary, or from your All Contacts dashboard. Just remember, if a contact was added to a campaign via a group, removing them from a group will also remove them from the campaign.

1. All Contacts Page

Removing contacts from a group is the same as adding contacts to a group. Start by filtering your contact database to show the contacts in a specific group, select the contacts you wish to remove from the group, and click Bulk Update. Then select Groups or Campaigns, and choose the group(s) you're removing the selected contacts from.

2. Contact Summary Page

From a contact’s summary page, click on a contact and click on Marketing Groups button.

If you are removing the contact from multiple groups, de-select the check mark next for the group(s) you are removing the contact from; and click Save.

Deleting a Group

To delete a group, select Manage Groups under the Contacts menu. Then click the delete icon next to the group you wish to delete.

If you still have contacts assigned to the group, you will have option to assign those contacts to another group. After making your changes, click Save.

Deleting a group will not delete the contacts associated with that group.
Helpful Tips
  • If you send an email to multiple groups, any contacts in more than one group will only receive the email one time.
  • While there is no limit to how many groups you can have, we recommend putting some thought into your contact groups.
  • Contacts can belong to more than one group at a time.
  • Your contact can be in a team members group for more streamlined groups pages- i.e. only having one First Time Buyers group for the team or one Sellers group.

Adding Associated Campaigns

To add all contacts in a group to specific campaigns, select Manage Groups under the Contacts menu. Then click Add under Associated Campaigns.

Then select the campaigns you want associated with that group and click Save.

Adding a Lead Source

To add specific lead sources to a group, select Manage Groups under the Contacts menu. Then click Add under Lead Source.

Then select the lead source you want associated with that group and click Save.

Helpful Tips
  • Set up your groups to automatically add different lead sources to specific groups and in turn, add them to associated campaigns for more automation and hands free follow up.

How did we do?

Listing Alerts for Teams Agents

Contacts Details for Team Account Members