These are our seller lead engagement scripts, including the 10-day plan to maximize your initial response, and scripts to re-engage sellers and get them off the fence. These scripts are designed to help you effectively engage your seller leads, so you can ultimately convert them into clients.

(info) When copying and pasting these emails into your system, be sure to paste them into Notepad first, otherwise the formatting can cause unexpected results.

Day 1

  • Text or call if they have a phone number
  • Research your new seller lead
  • Change status to Retry
  • Send initial follow-up email
  • Create a reminder for 1 day out

Day 1 Email - New Seller Lead (Option 2)

Day 2

  • Send a CMA (email & direct mail) with email
  • Set your reminder for 2 days out
(info) Rather than sending this as a Quick Text, simply add this as the default text for your CMA. Simply go to my account > email settings > templates and update the CMA email content. For direct mail, include 2 business cards.

Day 4

  • Check to see if they've been on your website or opened any emails
  • Setup a listing alert for pending & under contract properties
  • Include email explaining why
  • Set your reminder for 2 days out

Day 6

  • Send a link to a custom page, OR add to Market Insider Newsletter
  • Send CMA follow-up email
  • Set your reminder for 2 days out

Day 8

  • Check to see if they've been on your website or opened any emails
  • Send additional comps of homes they haven't seen, that match their home's criteria
  • Include email explaining why
  • Set your reminder for 2 days out

Day 10

  • Add to drip campaign (Long Term Sellers, Monthly Newsletter, or any campaign for sellers)
  • Add to group for direct mail or property marketing
  • Set your reminder for 30 days out
  • If they unsubscribe during the initial 10 days, send email asking why

Unsubscribe Email

Opt-In Email (with instructions for them to re-subscribe)

(info) This link will be your Market Leader website URL, with /mytools/#email-settings after the .com part. For example, if your website URL is www.MyWebsite.com, then you would make the link www.MyWebsite.com/mytools/#email-settings. If the consumer is not logged into your website, it will ask them for their login and password here, so you may want to let them know to look for that email.

Comparable Homes

(info) Deliberately forget to add the attachment

Comparable Homes

Market Report

(info) Pull a report from the MLS and include in email

Updated Value

Updated Value

Still Interested?

Already Has Agent

Already Has Agent


Additional Resources