These are scripts to re-engage leads that have gone cold, fallen off your radar, or unsubscribed. When it comes to re-engagement, try to research your leads before reaching out. If you can, identify life events that may affect their timeline, budget, or motivation. We know not every lead will be easy to research, but when you can, it’s always recommended.

They've Gone Cold

Subject: It's been a while...

Just making sure that everything is O.K.  I noticed that you haven’t been looking at homes lately and wanted to see if you were still interested. Just reply to this email with a 1, 2, or 3 and let me know if: 


1. If you’re looking to buy soon but weren’t finding what you wanted.  We can chat, text or email at your 	 convenience to refine your information and get you back on track.  
2. If you’re looking to buy in the future and need more time to ‘browse’…I want to make sure I’m sending you the right stuff based on your needs. 
3. If you already bought and forgot about me, I’ll be sad but I don’t want to send you information you don’t want.  


Looking forward to hearing from you.
Thanks!

They stopped visiting your website

Subject: I miss you!

I noticed you haven’t been back my website in a while. I hope that means you’ve found what you’re looking for, however if not, please feel free to browse the most up-to-date listings and market/neighborhood information.
 
If there’s anything I can do to help, don’t hesitate to ask!
Thank you very much.

(lightbulb) If they’re totally unresponsive, try sending this from another email account too.

Short & Sweet - Buyer

Subject: [First Name]
 
Are you still looking to buy a home?

Short & Sweet - Seller

Subject: [First Name]

Are you still looking to sell your home?

You Dropped the Ball - Buyer

Subject: It's been too long, [First Name]
 
I can’t believe I haven’t touched base with you lately. How've you been? How’s your home search going? Some new homes hit the market this week and I thought of you. Would you like me to send you the info?  

You Dropped the Ball - Seller

Subject: It's been too long, [First Name]
 
I can’t believe I haven’t touched base with you lately. How’ve you been? The market in your area has really been heating up, which made me think of you. Would you like me to send you an updated market evaluation for your home?

Totally Cold or Unresponsive

Subject: Hello? Is it me you’re looking for?
 
A few months ago, you were on my website looking at properties in XX, and I noticed it’s been a while since you’ve been back. If you are no longer on the hunt for a new home, I surely don’t want to continue taking up space in your inbox. 
 
I clean up my email list often, so if you are still searching, please reply to this email and let me know, and feel free to use my website – it’s updated frequently with real-time MLS listings and market information. 
If I don’t hear from you, I’m happy to take you off my list.


Thanks, and have a great day!

If they Unsubscribed

I noticed you unsubscribed from my emails, and I just wanted to ask why?  Was I emailing you too often?  Or was the content not quite right?  Did I miss the mark?
  
Either way, I will be sure to stop sending you emails, however if you simply wanted different or less frequent information, please let me know, so I can tailor the content and timing to your needs.
  
In the meantime, feel free to visit my website for up-to-date listings and market info in your area.
Thank you very much.

Opt-in Email (with instructions for them to re-subscribe)

Thank you for getting back to me.  To opt back in to receive property alerts and market data from me, simply click the link below to change your email settings:
 
<INSERT LINK HERE>
(just click the buttons next to “subscribe” and then click Update)
 
Thanks again!

*This link will be your Market Leader website URL, with /mytools/#email-settings after the .com part. For example, if your website URL is www.MyWebsite.com, then you would make the link www.MyWebsite.com/mytools/#email-settings. If the consumer is not logged into your website, it will ask them for their login and password here, so you may want to let them know to look for that email - just in case.

Additional Resources: