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Customize Your SEO Titles and Descriptions

Update your SEO Titles and Descriptions and improve your website visibility on Google and other search engines. Start in the upper right corner of your system and click on your name. This will open the Profile Admin Drop-down Menu next to your photo. Select the Website Admin link.

Then, click the Pages link from the left hand menu. Using the drop-down menu, choose the page you wish to edit.

This will open all of the editable content for that page.  From here you can add:

  • Page Content: text, photos or video
  • SEO Title: This is the link title displayed in the search engine results and the name of the tab that is created when a client goes to your page
  • Meta Description: This is the sentence description that is displayed in the search engine results

SEO Titles should be 60 characters or less.  Before you start, think about the different keywords that someone might search in order to find your page. These are the terms you will want to use in your Titles and Descriptions, but remember that these are viewed by potential clients so they need to read nicely and not just look like a bunch of key words strung together.

Additionally, broad Titles like “Home Listings in Seattle” should be minimized due to the intense competition around those terms. More detailed titles like “Seattle Houses for Sale – Ballard and Queen Anne Home Expert” will rank on search engines better because they have more specific search terms.

 Meta Descriptions should be 160 characters or less and should explain what a person will find if they visit that page of your website. Keep your keywords in mind and use them appropriately, but really focus on writing a description that will make a person want to click on your page.

Tip: Avoid using your certifications, phone number, or credentials. This doesn’t tell search engines or people what they will find when they click on your page.

When you finish editing your SEO Title and Meta Description, click Save at the bottom of the page.

Want to learn more? Listen to our SEO Podcast Episodes

SEO 101: How Search Engines Work & How to Make Them Happy  

Search Engine Ranking Factors: Why Your Website Ranks Where It Does 

Search Engine Ranking Factors, Part 2: Off-Page Ranking Factors

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