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Facebook Leads gives you access to intelligently and efficiently generate leads from the millions of consumers using Facebook and delivers you a reliable flow of leads to grow your sphere every month. Your ads are optimized for lead generation and feature your current and sold listings. Don’t have any recent listings? No problem. We’ll feature content that’s attractive to buyers and sellers to generate leads. We update your ads automatically when you do get new listings and as a listing status changes – there’s no maintenance required by you.

 Learn how to:

 

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How to turn on Facebook Leads
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  1. a. In the Marketing tab, click Facebook Leads.
    b. In the Get Leads tab, click Facebook Leads.
    c. Click the Help Tab and select Leads and in the Facebook Leads card, click Get Leads.
  2. Next, Choose your target cities.  You can select up to 5.
  3. Choose your monthly budget. You can choose one of the pre-defined options or choose a custom amount from $200 - $1000.
  4. Complete the payment authorization page.

You will receive an email notification once your Facebook Ad is live.

Leads generated from Facebook will be added automatically into your Market Leader system.

Modify/Disable Facebook Leads
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  1. a. In the Marketing tab, click Facebook Leads.
    b. In the Get Leads tab, click Facebook Leads.
    c. Click the Help Tab and select Leads and in the Facebook Leads card, click Get Leads.
  2. Click the Modify button in the Ad Details section.

Budget Increases will go into effect immediately.  You will see a pro-rated amount for the current month and your new monthly amount. Budget decreases will take affect on the first of the next month.  Note, if you decrease or disable ads after 7pm PST on the last day of the month, your changes won’t go into effect until the next month. (Example: Ads disabled on 1/31 won’t be disabled until 3/1)

Note: If you have a pending quote due to changes in Leads Direct or Facebook Leads, you will not be able to make another change in the system.  Please contact Support to continue modification.

What Happens Now
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Once you signed up for Facebook Leads, your ad will show up on Facebook and Facebook-owned applications within 15 minutes. You will receive a notification once your Facebook ads go live. You will also receive notification each time you receive a new lead. We recommend making sure you have the Market Leader CRM app downloaded on your phone and enabling mobile notifications in the account area of the system. We want you to be able to reach out to all of your leads right away. Click here to learn more about activity alerts.

What to know about the leads generated by Facebook Leads
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When a lead clicks on your ad, they will fill out a form that collects their name, email address, and phone number. Note, information is usually auto-populated by Facebook.

When new Facebook leads come into your system, their source will identify them as Facebook leads. Additionally, leads generated from Facebook ads will generally be in the early part of their homebuying or selling journey and may not be as engaged as someone who is ready to buy or sell in the next 30 days. As such, leads generated from Facebook ads will need some nurturing to determine the best way you can serve them.

The goal is to make contact and build a relationship. We recommend creating a group for Facebook leads and assign that group to a campaign to immediately begin nurturing them and identifying where they are in their home buying/selling process. Click here to learn more about creating campaigns.

Viewing performance of your Facebook ads
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Once your ads are live, you can check the performance of your Facebook ad through any of these steps:

  1. In the Gets Leads tab, select Facebook Leads.
  2. Click the Help tab and select Leads. In the Facebook Leads card, click Get Leads.
  3. In the Marketing tab, select Facebook Leads.

The All-Time Ad Performance will display an overview for all your ads:

Impressions - Total number of times an ad was viewed
Reach - Total number of unique users who viewed the ad
Clicks - Number of users who clicked on the ad
Leads - Number of users who filled out the form (to become a lead) after clicking on the ad

Under Ads Performance, you can look at the individual ad performance. By clicking the blue camera button in the bottom left of the ad photo, you can load an example of your specific ad.

At the bottom of the page you can view Your Recent Leads that have been created from your ads in the last 30 days. If you click the View All Facebook Leads button, it will bring you to your contacts page filtered with your Facebook leads from all time.

Additional Resources:

 

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