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These are the scripts for the webinar, "Engaging Consumers in Today’s Market," where we shared scripts and strategies for effectively engaging online consumers right now, and how to keep your conversations on track to win more business now – and down the road.

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Buyer Engagement

Code Block
Subject: I’m here, [first name]

How’s your home search going? Have you been getting second thoughts? It’s very normal for times like these to bring about uncertainty, doubt, and fear, but I want you to know I’m here for you. 
If you have questions about the current real estate market, how to look at homes right now, or how this might affect your financing options, I’m here.

If you want to keep searching on your own, I’m here.
If you need anything, I’m here. We’re in this together.
Code Block
Subject: A picture might be worth a thousand words…

…But a video is worth millions! Video allows you to experience the home in more detail, so you can get a better sense of the look, feel, and layout. 

If you come across a home you’d like to see in a bit more detail, text or email me to request a video tour.
Code Block
Subject: There were XX new homeowners last month
Did you know [X] people purchased a home last month? Waiting is not a strategy, and there is a ton of opportunity in today’s market. 

Let me know if you’d like to chat, or would like to see any homes in more detail.

Seller Engagement

Code Block
Subject: The market is hot, the iron is hot
Inventory is low, competition is low, and interest rates are low. There’s no better time to list your home. Call or email me today and find out how we can take advantage of this thriving market.
Code Block
Subject: Update Home Value
A while back I sent you an estimated value for your home. To get a more precise valuation, I’d be happy to have you escort me on a video tour of your home. It's a great way to see the home, and hear from you what you love about it, or any updates you’ve made - plus it's easy!
It's an excellent time to sell, and your home could be worth more than you think! Feel free to text, call, or email me to schedule a time.
Code Block
Subject: Hotcakes!
Houses in your neighborhood are selling for more than you might think, and buyers are submitting offers like hotcakes.

Would you like an updated value for your home? I think you’ll love the numbers. Let me know!

Buyer or Seller Engagement

Code Block
Subject: I’ve gone virtual
We’ve all had to adapt and make adjustments during this crisis, and my real estate business is no exception. 

I’ve embraced new tools and processes to keep us all safe during this time, so whether it’s an initial consultation, listing appointment, or a virtual showing, we can take advantage of this thriving market while we stay home and stay safe.
Code Block
Subject: Real estate market update if you’re curious
I hope you are all well! I know you’re receiving a ton of emails, but I’ve been getting quite a few questions about the current market and if it’s a good time to buy or sell. Incredibly, virtually all numbers went UP across the board! I have distilled the data for you, and here are the highlights:

[insert your market data here]

Real estate may not be your priority right now but if you ever need anything or have questions, I am here for you.

Virtual Open House Follow-up

Code Block
Subject: Hi [first name]…
Thank you for virtually joining me today at [123 Main Street]. Do you have any additional questions about the home? If you’d like to see it again one-on-one, I can setup a Zoom or Facebook live session for us, or I’m happy to do a video walkthrough and send it to you.

If there are any other homes you’d like to see in more detail, just let me know – I am more than happy to go into these homes if you’re not comfortable. 

In the meantime, you’ll be receiving property alerts for homes similar to this one, so don’t hesitate to reach out if any search criteria need adjusting. 


Additional Resources:


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Here are the scripts for effectively engaging online consumers in today’s market..

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