Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.
Comment: First published version
Coming soon . . .
Zen Section
id905047173
classlsMainSection
margin0px
padding0px
Wrap
classtsMain

These are our seller lead engagement scripts, including the 10-day plan to maximize your initial response, and scripts to re-engage sellers and get them off the fence. These scripts are designed to help you effectively engage your seller leads, so you can ultimately convert them into clients.

(info) When copying and pasting these emails into your system, be sure to paste them into Notepad first, otherwise the formatting can cause unexpected results.

Table of Content Zone
maxLevel1
styledisc
locationtop
separatorpipe

Image Added

Day 1

  • Text or call if they have a phone number
  • Research your new seller lead
  • Change status to Retry
  • Send initial follow-up email
  • Create a reminder for 1 day out
Code Block
languagenone
Subject: [First Name]?
 
Hi there, I just received your request (via [SOURCE]) about the home in {{Contact City}}. 
How can I help?  My name is _____ and I'm a realtor with _____. 
 
I’ll be in touch shortly to provide the information you requested and answer any questions. 
 
P.S. I’m going to send you an email with a login and password to my website, so you can browse up-to-date MLS listings, hassle free. Thank you!!

Day 1 Email - New Seller Lead (Option 2)

Code Block
languagenone
Subject: [Area] Home Value

Hi there, I just received your request (via [SOURCE]) about your home in {{Contact City}}.  How can I help?  My name is ______ and I'm a realtor with ______. 

What did you think of the market evaluation for your home? A little high, too low?

Day 2

  • Send a CMA (email & direct mail) with email
  • Set your reminder for 2 days out
(info) Rather than sending this as a Quick Text, simply add this as the default text for your CMA. Simply go to my account > email settings > templates and update the CMA email content. For direct mail, include 2 business cards.

Code Block
languagenone
Subject: Your [Area] Home Report

Thank you for inquiring about the value of your property on <LEAD SOURCE>.  I've prepared a market value report for you that provides an estimated range for the value of the property. Please keep in mind that the value range I've quoted in the report is sight unseen. I'm also putting a copy in the mail just in case your email gives you any trouble opening the report.

Would it be okay if I give you a call tomorrow evening to discuss the report?

Day 4

  • Check to see if they've been on your website or opened any emails
  • Setup a listing alert for pending & under contract properties
  • Include email explaining why
  • Set your reminder for 2 days out
Code Block
languagenone
Subject: Hi [First Name]

I’ve set you up to receive listings in your area that are pending or have gone under contract. This will give you an idea of the activity of your market, and comparable home prices. 

You should receive these property updates twice a week; if that’s too much, or if you want to receive them more frequently, just let me know. 

Day 6

  • Send a link to a custom page, OR add to Market Insider Newsletter
  • Send CMA follow-up email
  • Set your reminder for 2 days out
Code Block
languagenone
Subject: Your [Area] Home Evaluation

I sent you a copy of the market value report that I worked up for you in the mail to be sure that you got a copy.  Have you received it yet?  

What did you think of the market value? – A little high, too low?

If you have any additional information to share about the house that may impact the value I would be happy to revise it for you, just give me a call or send me an email.

Day 8

  • Check to see if they've been on your website or opened any emails
  • Send additional comps of homes they haven't seen, that match their home's criteria
  • Include email explaining why
  • Set your reminder for 2 days out
Code Block
languagenone
Subject: Hi [First Name]…

This morning I got a call from a client that is looking for a [#] bedroom home in [AREA] for under [MAX PRICE].  I remembered that you had inquired about the value of your home online, and I thought you might want to take a look at the options I sent him to compare your home to.  I hope you're having a great day!

Day 10

  • Add to drip campaign (Long Term Sellers, Monthly Newsletter, or any campaign for sellers)
  • Add to group for direct mail or property marketing
  • Set your reminder for 30 days out
  • If they unsubscribe during the initial 10 days, send email asking why

Unsubscribe Email

Code Block
languagenone
I noticed you unsubscribed from my emails, and I just wanted to ask why?  Was I emailing you too often?  Or was the content not quite right?  Did I miss the mark?
  
Either way, I will be sure to stop sending you emails, however if you simply wanted different or less frequent information, please let me know, so I can tailor the content and timing to your needs.
  
In the meantime, feel free to visit my website for up-to-date listings and market info in your area.
Thank you very much.

Opt-In Email (with instructions for them to re-subscribe)

Code Block
languagenone
Thank you for getting back to me.  To opt back in to receive property alerts and market data from me, simply click the link below to change your email settings:
 
<INSERT LINK HERE>
(just click the buttons next to “subscribe” and then click Update)
 
Thanks again!

(info) This link will be your Market Leader website URL, with /mytools/#email-settings after the .com part. For example, if your website URL is www.MyWebsite.com, then you would make the link www.MyWebsite.com/mytools/#email-settings. If the consumer is not logged into your website, it will ask them for their login and password here, so you may want to let them know to look for that email.

Image Added

Comparable Homes

Code Block
languagenone
Subject: Comparable Properties

You had recently inquired about the value of your home and I wanted to touch base.  Assuming you are still considering listing your property, I wanted to help provide some comparable homes that have recently sold.  

Please see the attachment on this email with more detailed information regarding comps in your area. Let me know what questions you have!

(info) Deliberately forget to add the attachment

Comparable Homes

Code Block
languagenone
Subject: Hi [First Name]…

Hey, I just wanted to drop and line and let you know I’ve been keeping my eye out for comparable listings that match your home’s criteria.  If anything hits that market that I think you’ll want to see, I’ll be sure to send it over.  
 
If there’s anything else I can do, please let me know.

Market Report

Code Block
languagenone
Subject: [Month] Home Sold Report

Since [MONTH] is officially in the books, I thought it may be of interest to see how many homes sold in [AREA] in [MONTH], what they sold for, and how long it took them to sell. This report is based on residential homes (no condos) and they are all "re-sale" meaning I did not include any new construction. 

If you have any questions about the below, or if you are considering selling this year and are open to a conversation, please let me know. I'm happy to help!

(info) Pull a report from the MLS and include in email

Updated Value

Code Block
languagenone
Subject: Hi [First Name]…

A few homes just sold in your area and it’s likely changed the value of your home.  Can I send you an updated estimate of its value?

Updated Value

Code Block
languagenone
Subject: Hi [First Name]…

A few months back, you were researching the market value of your home on [ADDRESS]. Because so much has changed, would it be of value to receive a new, REVISED market valuation report? – Simply reply back with "Yes". It's free w/no obligation. 

Your home could be worth way more than you think! 

Still Interested?

Code Block
languagenone
Subject: Hi [First Name]…

A few of months ago you inquired online as to the value of your home.  I sent you a market value report for the property, but I have not gotten any feedback from you on it.  Did you have any questions about the price range? When you went online to research the value of the property were you just curious what it was worth, considering selling at some point, or interested in refinancing perhaps?  I would be happy to assist you in any way that I can, but I don't want to be a pest either. 

If you are considering selling the property, I can send you some additional listings in the areas that you are considering moving to.  I have access to more up to date information than the websites available to buyers, so I might have some options that you haven't seen yet.  Just let me know. 

Already Has Agent

Code Block
languagenone
I noticed that when you requested a CMA, you stated you are currently working with another agent to help you sell your home. I know that I work hard for my clients so if your agent is also working hard for you then that’s great!  You should stick with that person.  

If not I would love to talk with you to see if we would be a better match. If you would like us to contact you then email back the best contact number and the best time to call. Or you can reach me anytime at XXX-XXX-XXXX.

Already Has Agent

Code Block
languagenone
I noticed that when you requested a CMA, you indicated you are currently working with another agent to help you sell your home. The last thing I want is to step on anyone’s toes.

However, if you checked that box by mistake, I’d be more than happy to send a valuation for your property. If that’s the case, simply reply to this email, or give me a call at XXX-XXX-XXXX.


Additional Resources

 

SEO Meta Description
Learn our 10-day seller lead follow-up plan, along with scripts to re-engage old seller leads.

Zen Section
id388862201
Permissions Restriction
groupsconfluence-administrators,confluence-content-team
Facet Labels Editor
facet-categoriesinternal-only sales-cta primary-topic secondary-topic media-type provider user-type

 

Zen Master
titleyes
labelsno
canvas-width1024
column-width-right40.0
has-zen-master-macroyes
other-master-page-titleheader main RSB 1
use-other-page-as-masterno
commentsno
masterown-master
breadcrumbsno
metadatano