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Seller leads are quite different from buyer leads, and when it comes to sellers, most of your effort typically occurs before you earn their business. These are email scripts for the first 10 days, designed to help you get the conversation going and convert more sellers into appointments.

(info) When copying and pasting these emails into your system, be sure to paste them into Notepad first, otherwise the formatting can cause unexpected results.

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New Seller Lead Follow-Up

Code Block
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Subject: [Area] Home Value

Thank you for contacting me through <INSERT LEAD SOURCE>. I am in the process of gathering the information that you requested. In the meantime, feel free to view my website to find all the current MLS listings in the area at <WEBSITE URL>.  Here you can follow and save listings as they come on the market, as well as track home values in your area.

I’ll be in touch shortly to provide the information you requested and answer any other questions you may have. In the meantime, you'll be receiving an email with a login and password so you can access my website and view comparable home prices and market data.

Please don't hesitate to reach out with any questions. Thank you!

New Seller Lead Follow-Up (option 2)

Code Block
languagenone
Subject: [First Name]?

Hi there, I just received your request (via <SOURCE>) about your home in <AREA/CITY>.  How can I help?  My name is ______ and I'm a realtor with ______. 
 
I’ll be in touch shortly to provide the information you requested and answer any other questions you may have. Thank you very much!

Day 2 - Send CMA

(info) Rather than sending this as a Quick Text, simply add this as the default text for your CMA. Simply go to my account > email settings > templates and update the CMA email content. For direct mail, include 2 business cards.

Code Block
languagenone
Subject: Your [Area] Home Report
 
Thank you for inquiring about the value of your property on <LEAD SOURCE>.  I've prepared a market value report for you that provides a range for the value of the property. 

Please keep in mind that the value range I've quoted in the report is sight unseen.  Condition and upgrades have a big impact on values in your neighborhood. Would it be okay if I give you a call tomorrow evening to discuss the report? Do you have any questions?

Day 4 - Add a Listing Alert

Code Block
languagenone
Subject: Hi [First Name]...
 
I’ve set you up to receive listings in your area that are pending or have gone under contract. This will give you an idea of the activity of your market, and comparable home prices. You should receive these property updates twice a week; if that’s too much, or if you want to receive them more frequently, just let me know.


Thank you very much!

Day 6 - CMA Follow-Up

Code Block
languagenone
Subject: Your [Area] Home Evaluation
 
I sent you a copy of the market value report that I worked up for you in the mail to be sure that you got a copy.  Have you received it yet?  What did you think of the market value? – A little high, too low?

If you have any additional information to share about the house that may impact the value I would be happy to revise it for you, just give me a call or send me an email.

Day 8 - Send Comps that Match Their Home

Code Block
languagenone
Subject: Hi [First Name]...
 
This morning I got a call from a client that is looking for a [#] bedroom home in [AREA] for under [MAX PRICE].  I remembered that you had inquired about the value of your home online, and I thought you might want to take a look at the options I sent him for comparison.  I hope you're having a great day!

(info) On Day 10, add them to a drip campaign to stay top of mind.

Seller Re-Engagement - 30 Days

Code Block
languagenone
Subject: [Address] Follow-up

A few weeks ago, I sent you a market value report for your home.  Do you have any other questions about the real estate market in our area or about the process of selling or buying a home that I can help you with?  

I know the terminology like REO and FSBO can get a bit confusing, and the process of buying or selling a short sale or foreclosure is full of myths, with little useful information on the internet for our local market.  I'm here to help with anything that you need and you can reach me by email or on my personal cell phone at any time.

Seller Re-Engagement - 60 Days

Code Block
languagenone
Subject: Touching Base...
 
A while back, you inquired online as to the value of your home.  I sent you a market value report for the property, but I have not gotten any feedback from you on it. Did you have any questions about the value range or additional information that you could provide that might change that range?  When you went online to research the value of the property were you just curious what it was worth, considering selling at some point, or interested in refinancing perhaps?  I would be happy to assist you in any way that I can, but I don't want to be a pest either. 

If you are considering selling the property, I can send you some additional listings in the areas that you are considering moving to.  I have access to more up to date information than the websites available to buyers, so I might have some options that you haven't seen yet.  Just let me know.  Thanks again!

Seller Re-Engagement - Updated Value

Code Block
languagenone
Subject: Hi [First Name]…

A few homes just sold in your area and it’s likely changed the value of your home.  Can I send you an updated estimate of its value?

Seller Re-Engagement - Updated Value

Code Block
languagenone
Subject: Hi [First Name]…

A few months back, you were researching the market value of your home on [ADDRESS]. Because so much has changed, would it be of value to receive a new, REVISED market valuation report? – Simply reply back with "Yes". It's free w/no obligation. 

Your home could be worth way more than you think! 

10-Day Plan Resources

 

SEO Meta Description
Learn our 10-day seller lead follow-up plan, with steps and emails for each day.

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