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Added 05/28/2014
AJ's Quality Questions to Ask Your Leads
Download Free Trulia Tools to Convert More Clients
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Special guest A.J. Ackerman is a Trulia success who has transformed his small income into six figures! He'll share strategies to increase your Trulia ranking and turn consumers into clients.
How to rank high on Trulia - Class Notes
Trulia ranks agents according to what’s important to buyers and sellers
- Profile: What’s your expertise?
- Recommendations: What do others say about you?
- Activity: How many listings have you sold?
How many listings do you have now?
- Q&A: How well do you answer questions?
- Local expert: How informed you are on local properties?
To increase your rank, be active on Trulia
- 30 minutes per day
- Do at least three activities per day
Complete your profile
- 100% complete profile will give you 20% more views
Make yourself attractive to buyers and sellers
- It’s like online dating
- Help people understand who you are
- Make it appealing so people want to meet you
- What do you do that consumers can relate to?
Make yourself easily found
- Include your experience and skills
- Make yourself easily found
- Use keywords buyers/sellers look for
Post your recommendations on Trulia
- You will get 2.5X more leads than agents who don’t have recommendations
- Request recommendations from your friends, family, past clients and past colleagues
How to build recommendations
- Provide outstanding service
- Stay in touch with your past clients
- Practice a script
- Are you happy with the service and working with me?
- Could you do me a favor? Could you write a recommendation for me?
Post your active and sold listings
- This will increase your ranking significantly as well
Answer buyer and seller questions
- Answer as many as you can
- Research the questions
- Post your answer
- Answer the question!
- Be real
- Focus on quality information
Blog
- Post information helpful to your audience
- Build your reputation as a local expert
- Pick topics helpful to buyers and sellers in your area
First time home buyers
- Suggestions for first time home buyers
- How to choose a local realtor
- First step to buying a home
- Looking for a home
- Pricing
- Mortgages
- How much home can you afford?
Buyers
- Homes in a certain area
- Steps to purchasing investment properties
- Short sale vs foreclosures
- New construction vs. old homes
- Buying with cash vs. financing
People moving to the area
- Local resources for buyers moving to the area
- Local reputable companies
- Qualified licensed, insured service professionals
New sellers: The big picture
- Steps to sell your house quickly
- Best ways to sell a home
- What are the real estate agent's duties?
- How do I choose the right real estate agent?
- What to expect during the listing appointment
- What to expect after your home is shown
Sellers: Explaining the process
- Terms of your listing agreement
- Setting the right price
- Marketing of the home
- Staging your home to sell
- Showing the home
- Negotiating the sale & different offers
- Preparing for a home inspection & appraisal
- Preparing for closing
Local topics
- Chinese drywall
- Water assessments
- Flood hazard disclosure and map
- Oil spill
Community events
- Charity events
- Holiday events
- Carnivals
- Art shows
- Movies
- Taste of events
- Events special to your area
Do your research
- Use community sites in your area to gather information
- City website
- Parks and recreation
- Events calendar
Link back to your Market Leader website from your blog and your Q&A
To take advantage of your Market Leader lead capture functionality and to provide value to your leads, direct leads to these pages:
- Listing search results
- Community served pages
- Sell tab
- Market Insider
- Custom tab
- Featured listings
- Featured partners
Comment on other agent’s blog posts
- The quality of the service you provide buyers and sellers on Trulia and proactively building relationships with other agents will lead to referrals in the future.
Leverage Trulia Pro
- Be featured as the agent to contact on your listings
- Receive leads from more areas
Local Ads
- Reach local buyers and sellers
- Receive quality leads
- Build your brand online
Seller Ads
- Reach local sellers
- Win listings
- Build your brand
Respond to leads on Trulia
“All leads are good leads. It’s what you do with them that matters.”
- Respond within 5 minutes
- Download the Trulia agent app
- Lead didn’t respond? Try again.
- Put them on a campaign
Be helpful on the phone
- Answer their questions
- Ask if they’re working with an agent
- Put the lead on listing alerts
- Give them your contact information
Put your leads into your Market Leader system
- Set up Trulia so your leads go directly into your Market Leader system
- Manually add the leads who contact you directly
Tips to succeed on Trulia
- Commit to consistency
- Provide outstanding customer service – online and in person
- Be positive
- Focus on one tool at a time
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