Upcoming live webinars:

  • Market Leader 101 - Getting Set Up for Success Monday, April 19 9:00 AM-10:00 AM
  • Market Leader 101 - Customize Your Website Monday, April 19 10:00 AM-11:00 AM
  • Market Leader 101 - Working with Website Leads Tuesday, April 20 9:00 AM-10:00 AM
  • Market Leader 101 - Working with Seller Leads Tuesday, April 20 10:00 AM-11:00 AM
  • Market Leader 101 - Getting Set Up for Success Wednesday, April 21 9:00 AM-10:00 AM
  • Market Leader 101 - Customize Your Website Wednesday, April 21 10:00 AM-11:00 AM
  • Market Leader 101 - Working with Website Leads Thursday, April 22 9:00 AM-10:00 AM
  • Market Leader 101 - Working with Seller Leads Thursday, April 22 10:00 AM-11:00 AM

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There is a variety of contact types you can use to label contacts in your system, organize and manage your database, and target your marketing. These types are an indication of the contact's motivation or relationship with you.

Contact TypeDescription
LeadThis is the default type for new contacts that register on any page of your website, except for the Sell page. Once you engage with them, you can determine whether they might be a buyer, seller, or both.
BuyerThis is a contact that is looking to buy a home. Contacts looking at homes on third-party websites (e.g. Zillow, Realtor.com) may come into your system as this type.
SellerThis is the default type for new contacts that register the Sell page of your website. This may also be the default type for seller leads that come from third-party sources (e.g. Trulia, Listings-To-Leads).
Buyer/SellerThis type is for contacts that are looking to both buy and sell a home.
RenterContacts with this type are looking to rent or lease a property.
InvestorNot a typical buyer or seller, this type indicates an investor.
Past ClientFor contacts that you've sold, use this type to label past clients so you can stay engaged with them and foster referrals.
AgentThis is for contacts in your system that are real estate agents (e.g. potential recruits or referral agents).
VendorContacts with this type are vendors in your network (e.g. painters, inspectors, lenders, etc.)
Personal ContactThese are personal contacts, not necessarily potential or past clients. This is also the default type for contacts that you sync from your Google Contacts.
OtherIf a contact doesn't fit into any other type, then you can use other. Just be sure to make a note in their history to indicate what relationship they have with you.

(lightbulb) Did You Know?

You can automate your marketing by setting up default group assignments for specific contact types. In other words, you can automatically assign new contacts to groups based on their type when they come into your system. Then they will be automatically added to any marketing campaigns associated with that group. Learn more

Additional Resources: