Setting a contact’s status is a great way to quickly and easily identify those contacts that need your attention and are most likely to become clients. Changing the status type as you work with your contacts will help you prioritize your tasks.
Contact Status Types
There are several status types for you to apply to your contacts. Below you will find more information about each status type.
|New||This is the default status that is applied to new leads that come into your system, including contacts that register on your website, manually added contacts, 3rd party contacts (e.g. Zillow), and imported contacts.|
|Retry||Use this status if you're engaged a new contact, but haven't gotten a response yet,or a cold lead that has returned to your website. Think of this status as a 'limbo" status before they move to warm, hot, or cold.|
|Warm||This status is for leads that are engaging with you, but might be a ways out from transacting, or contacts that are opening or responding to your emails, or frequently visiting your website. This status is a precursor to "Hot".|
|Hot||Use this status for highly engaged leads, or leads that are ready to buy or sell right now. This is everyone's second favorite status.|
|Cold||Change a lead status to “Cold” if they are not responsive or not interested. |
|Pending||Change a lead status to “Pending” if have a buyers that's made an offer, or a listing that's gone under contract. Use this status to keep track of those contacts who are not quite active, but not quite sold.|
|Sold||This is everyone's favorite status. Use this status for contacts you have successfully converted.|
|Trash||Use this status if they have asked to stop receiving emails or have no valid contact information. When you set a lead to this status type they will no longer receive any automated system emails.|