A listing alert is an automatic email notifying a contact of new listings or price changes for properties that match their search criteria. They include links to full property information on your website in order to keep your contacts coming back to your website.

Depending on the frequency, these emails give you the ability to tell which of your contacts are hot and motivated so you can consistently reach out to them and remain top of mind. Listing alerts are the BEST engagement tool in your system and it’s a best practice to set up as many of your contacts on them as possible.

Create a Listing Alert

You can create a listing alert from the All Contacts dashboard, or from a specific contact in your system.

To create an alert from the All Contacts section, Click on the Contacts menu, and select All Contacts. Then once find the contact you wish to setup a listing alert for, click the Add link in the Listing Search column.

(info) If you see the house icon (), that indicates the contact already has an alert set up.

To create an alert from a specific contact, click on the contact, and then click the Listing Search button.

No matter where you start the alert, the process is the same. First, enter an Alert Name, listing status, alert email subject, and then select an Alert Frequency (the alert name won't appear anywhere, it's just for your reference). Next, you can set the search area by either entering an area name, or using the map search.

Remember when selecting the "As soon as available" frequency that your contacts will receive a Listing Alert email as soon as we receive the listing from your MLS. For most MLS', this would happen up to 15 minutes after the listing is added to the MLS, although some MLS' can take a few hours. As well, since the listings have just been added to the MLS, the images may not appear when the listing alert is first sent to the contact.

For better deliverability and a more personal touch, you can customize the email subject line for your listing alerts. To add a custom subject line, click the pencil icon add your desired subject.

(info) We recommend using the contact's first name, or specific listing criteria details.

Next, enter the additional listing criteria, including area, price, beds, baths, and select the listing type(s). When you're finished, click Save.

(info) The Other Wants and Needs field can be edited in the details section for your contact. Learn more

Include a Secondary Contact

Since buying a new home is a big decision that usually involves a spouse or partner, you can also send listing alerts to a secondary contact! Simply add secondary contact details to a contact record, and then check the “In addition, send to” box when you set up a listing alert. Learn how to add secondary contact details

Listing Alerts for Sellers

You can select a specific listing status for your alerts too. For example, if you want to engage seller leads and give them an idea of the activity in their market, you can select Pending & Under Contract from the Status menu. This will send listings that have gone under contract or into the pending status.

How a Contact Creates a Listing Alert

When a contact visits your website, they have the option to setup their own listing alert. They’ll just click the Save Search button after they search for listings. When they click the save button, they'll be asked to register or sign-in (if they're not signed in already).

When a contact creates their own Listing Alert, the default frequency will be Daily. They will not have the option to select the "As soon as available" email frequency. This frequency option is a powerful tool that you should monitor closely if you decide to set your client's Listing Alerts up this way.

Your contacts can edit the criteria or frequency for their listing alerts. While logged into your website, they can access their profile info by clicking their name in the top right, and select Saved Searches. Here they can edit or delete their alerts, or run a listing search based off the alert criteria.

If a consumer registers on your website and becomes a contact in your system, if they never setup their own listing alert, one will be automatically created for them after 24 hours, using the search criteria based on the properties they viewed on your site.

Review a Contact’s Listing History

When a contact sets up their own alert, it’s possible that they didn’t fill out their search parameters entirely (such as forgetting to enter a maximum price), so you should always review alerts that your contacts have set up and help them edit the listing alert if necessary.

Start by reviewing your contact’s current listing alerts and history. On the contact’s record, click the Properties tab.

On the Properties tab, you will see the following information:

  • Saved Searches: A glance at any listing alert’s a contact already has setup. Use the Edit icon () from the Actions column to view more details or make changes to an existing listing alert. Click the Run link to run a property search based on the alert criteria.
  • Favorite Listings: Lets you view the listings that your contact chose to save while they were on your website. Click the Email Listing button to compose an email to the contact regarding a saved listing.
  • Viewed Listings: This section displays all of the listings that your contact has viewed on your website. Click the Email Listing button to compose an email to the contact regarding a viewed listing.

(info) You can also see sent listings (including listings you send to contacts and listing alert emails) at the very bottom of this section.

Find Contacts Without a Listing Alert

As a best practice, we recommend reviewing your contacts on a regular basis and looking for those that haven’t set up a listing alert yet so you can set one up for them.

To find contacts that don’t have a listing alert, select All Contacts from the Contacts menu, then click the Filters button. Then, in the Saved Listing Alert filter, select Not Saved. Then click Search.

Additional Resources:

Your newly registered contacts have a few ways to set up their own Listing Alerts.  This section will detail the ways your system promotes the use of Listing Alerts by your contacts.

There are several reasons why listings may not have gone out:

  • No Active listings match the search criteria provided
  • Contact has unsubscribed from listing alerts
  • Contact deleted or modified their listing alert and no listings match their new search
  • Contact has an undeliverable email address
  • Listings went out but wound up in Contact's bulk/spam folder

Some things you will want to check:

  • Try broadening or editing the search criteria by going to Listings Page->Current Listing Alerts.
  • Be sure the contact is subscribed to alerts. Go to the Contact Summary Page->Primary Details->Email Subscriptions->Subscribed to Alerts. It should show as yes.
  • If a contact has an undeliverable email address you will see an envelope with a red 'x' next to the email address. Reach out to the contact if they supplied a phone number for a valid email address.
  • Sometimes listing alerts wind up as SPAM. Please have the contact add your Market Leader email address as a contact in their email platform or simply reply to one of your alerts. That generally forces the ISP to deliver the listing alerts to his/her inbox. 

If you have checked the above, and everything checks out and listing alerts are still not being delivered, please Contact Market Leader Support.

There could be several reasons why we are displaying 0 results for your zip/city or area:

  • Misspellings
  • No Active Listings
  • Too narrow of search criteria parameters
  • Issue with the feed we receive from your MLS
  • Recent Changes to the way your MLS maps areas

First please make sure that you are spelling the name correctly or placing the correct zip code when searching and that your MLS is displaying Active listings for the same zip/city or area.

You can also try broadening your search criteria. For instance, if you are looking in a certain price range or for a certain property feature, please make sure to expand the price range or remove the property feature. If you still don't get any results, and you made certain that MLS is displaying Active listings with the exact same search criteria, please Contact Market Leader Support.

Please include the following in your email or ticket:

  • Zip/city or area
  • All search criteria used
  • Link to the listings within your MLS

Market Leader strives to make our location searching as consumer friendly as possible and we are constantly updating our database based on outside sources as well feedback from our customers.  There are several possible reasons why the areas and neighborhoods on your Market Leader site do not exactly match what you search in your MLS.  The most likely causes are:

  • In order to ensure seamless searching across multiple MLS', Market Leader relies on city, county, and zip/postal code data matched against USPS and other sources.  Often MLS' use proprietary area names or local names that are not shared by nearby MLS' or cannot be verified.
  • A new city/zip/area has been created and we have not yet added it to our system.
  • Competing MLS' may label areas differently.

In order to receive an answer about your specific concern, please contact Market Leader Support.  Our support staff will need the following information in order to research:

  • Name of your MLS
  • Name of the areas and neighborhoods along with their specific zip codes