For a quick tutorial, watch the following video.
Add New Listing Alert
A listing alert is an automatic email notifying a contact of new listings that match search criteria that the contact provides. One can configure an alert to be sent daily, bi-weekly, or weekly. The Contact Listings view provides a button to add a new listing alert for a contact. Listing alerts are designed to keep your contacts coming back to your website frequently. Market Leader has found that the more contacts you have who receive listing alerts, the more returning visitors you have to your website. The more returning visitors you have, the more likely you are to get a phone call when a contact finds his or her ideal home.