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03:20
Added 10/01/2014

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When people think of examples of a product type or category, they usually think of a limited number of brand names. The aim of mind share is to establish a brand as being one of the best kinds of a given product or service, and to even have the brand name become a synonym for the product or service offered. Learn how you can create that mind share and stay top of mind by watching the webinar, 15 Fresh Fall Ideas for Filling Your Pipeline.